These terms govern your use of Ettivo. By creating an account or using the service you agree to them. If you are agreeing on behalf of a business, you confirm you are authorised to bind that business, and "you" means that business.
Ettivo reads advertising performance data from platforms you connect, stores a dated history of it, and presents analysis of that data. It is a reporting and analysis tool. It does not create, edit, pause or spend on your advertising campaigns. Our access to your advertising accounts is read-only, and we intend to keep it that way.
You are responsible for the accuracy of your account details, for keeping credentials secure, and for what the people you invite into your workspace do. Tell us promptly at security@ettivo.com if you believe an account has been compromised.
You must be at least 18 and able to enter a contract. You may not use Ettivo if we have previously terminated your account.
Do not: attempt to access another workspace's data; probe, scan or test our security without written permission; reverse engineer the service; resell or white-label it without a written agreement; upload unlawful content or personal data you have no lawful basis to share; or use the service to breach an advertising platform's own terms.
Automated access outside the interfaces we provide requires our written permission.
You own your data. You grant us only the licence needed to run the service for you: to store it, process it, display it back to you, and generate the analysis you asked for.
Where you route enquiry records through Ettivo, you are the Data Fiduciary for them and we act as your Data Processor, processing on your documented instructions. You confirm you have a lawful basis for that data and that the notices and consents you rely on cover processing by a service provider. Our Privacy Policy describes how we handle it.
We may use aggregated, de-identified statistics that cannot identify you, your business or any individual, to operate and improve the service. We do not use one client's data to produce another client's analysis, and we do not train models on your data.
Your use of each platform stays governed by that platform's own terms. Those platforms control their interfaces, and they change them: a platform may alter, restrict, rate-limit or withdraw access at any time, with or without notice. If that happens, parts of Ettivo may stop working through no fault of ours or yours. We will tell you plainly when it does.
You are responsible for maintaining valid authorisation for the accounts you connect and for removing it when you no longer want us to read them.
We take accuracy seriously, and we would rather show a gap than a confident wrong figure. But you should understand where the numbers come from.
We do not warrant that figures will match a platform's interface exactly, and neither the platforms nor we guarantee the completeness of platform-supplied data.
Ettivo's analysis is informational. It is not financial, investment, credit, legal or regulatory advice, and it must not be used to make a lending decision about any individual. Decisions about your advertising, your budgets and your business are yours. You remain responsible for complying with the laws and regulations that apply to you, including advertising and financial-services rules.
Where a paid plan applies, fees, billing period and currency are those stated when you subscribe. Fees exclude taxes unless stated, and you are responsible for applicable taxes. We will give reasonable notice before a price change takes effect for you. Where access is provided without charge, during a trial or otherwise, we may change or withdraw it on notice.
We aim for the service to be available and useful, but we do not currently commit to a guaranteed uptime level. Maintenance, platform outages and third-party failures can interrupt it. Support is by email at support@ettivo.com.
Ettivo, its software, interfaces, design and the analytical methods behind it remain ours. These terms grant you a limited, non-exclusive, non-transferable right to use the service during your subscription, and nothing more. Feedback you send us may be used freely and without obligation, and does not transfer any rights in your data.
To the extent permitted by law, the service is provided "as is" and we exclude implied warranties of merchantability, fitness for a particular purpose and non-infringement.
Neither party is liable for indirect, incidental, special or consequential loss, or for loss of profits, revenue, goodwill or anticipated savings. Our total aggregate liability arising out of or relating to these terms is limited to the fees you paid us in the twelve months before the event giving rise to the claim.
Nothing here limits liability that cannot lawfully be limited, including for fraud or wilful misconduct.
These terms apply while you use the service. You may stop and close your account at any time. We may suspend or terminate access if you materially breach these terms, if required by law, or if a platform withdraws the access the service depends on. We will give notice where we reasonably can.
On termination we stop processing your data and delete or return it at your direction, subject to the retention described in the Privacy Policy. Sections 4, 7, 10, 11 and 13 survive.
These terms are governed by the laws of India, and the courts of India have exclusive jurisdiction. We will try in good faith to resolve any dispute directly before either of us goes to court.
We may update these terms. We will move the date at the top, and for changes that materially affect you we will give notice before they take effect. Continuing to use Ettivo after that means you accept the updated terms.