The ad analysis platform for India's lending businesses.
Meta and Google are where you execute ads. Ettivo is where you understand them. We diagnose your accounts and give you the one next step, without ever touching your campaigns.
Built for NBFCs, fintech lenders, and DSAs.
Diagnosis, not dashboards
When delivery drops, we name the cause.
Ettivo doesn't just show a downward trending line. It names the cause and shows the causes it ruled out, with evidence. Down to "your account was paused for 6 days over a ₹252 billing failure. Here is the day it stopped and the day it recovered."
Priced in Rupees
Stop guessing what a metric is worth.
We don't tell you "CTR is low". We tell you: "₹15,500 of the ₹18,700 you spent sat in segments paying above your average cost per lead, and returned only 69% of your leads." Every insight is quantified in actual spend, so you always know exactly how much money is on the table.
The feedback loop
Close the loop to real leads.
A built in lead queue for your telecallers with two tap outcomes: ad to lead to qualified or junk, connected. Your ad analysis finally learns from what your callers actually hear on the ground, automatically adjusting the true cost of acquisition.
How it works
- Share your Meta ad account with Ettivo from your own Business Settings. Three clicks, view only.
- We read your account every day and compile it into one account wide read.
- You open the dashboard and see what worked, what leaked, and the one next step, priced in rupees.
Questions lenders actually ask
- Does Ettivo make changes to my ad account?
- Never. Access is view only. We cannot edit campaigns, budgets, or audiences, and you can verify that from the permission you grant in your own Business Settings.
- What does it take to connect?
- Three clicks in your Facebook Business Settings and about ten minutes. No code, nothing to install.
- Which platforms work today?
- Meta is live. Google and LinkedIn are under development.
- Where do my leads go?
- Every lead from your Meta forms lands in your Ettivo workspace automatically, with a calling queue, a script, and one tap outcomes for your telecallers.
- Can other Ettivo customers see my data?
- No. Every business gets its own sealed workspace. There is no shared pool and no way to reach another workspace's numbers.
- Who can see my customers' phone numbers?
- They stay masked on screen. Revealing a number takes a deliberate tap, and every reveal is recorded: who, which lead, when.
- What is "the one next step"?
- Instead of twenty charts, Ettivo tells you the single action worth taking right now, priced in rupees, with the evidence one tap away.
- Can I leave whenever I want?
- Yes. Remove Ettivo from your own Business Settings any time. Your ad account is untouched because we never had edit access.